Image: Cathryn Lloyd

Last month, we kicked off a new experiment – The Creativity Key – with the aim of bringing a short prompt designed to unlock fresh perspectives and spark creative momentum. Think of it as a playful nudge to see things differently, try something new, or bring a bit more imagination into your work.

If you missed it, you can revisit last month’s Creativity Key here.

The more I explore and work actively with creativity, the more I see it as an act of attention and genuine curiosity – noticing what’s already present, what’s shifting, and what might be ready to change.

Sometimes we just need to ask a different (or better!) question to see things differently.

Creativity and curiosity are best friends. Seeing things differently often starts with a question. Not the quick-answer kind, but one that intrigues, grabs us, and opens a new door.

This month’s Creativity Key begins with an image, a question, and the idea of reframing.
Reframing invites us to look again at the same picture, project, people or conversation, and discover what new meaning might be waiting there.

The Creativity Key Process:

  1. Take a moment to look at the image above.
  2. Notice what draws your eye first – a colour, a detail, a texture, a feeling, a sense of movement, maybe something familiar or new.
  3. Now slow your looking, and look again.
  4. What do you notice now that you didn’t see before?

Creativity lives in the space between what we think we know and what begins to emerge when we stay curious.
Curiosity asks us to extend, expand, and withhold judgement or jumping to conclusions.

If you’re exploring this on your own or with your team, try this through the Idea of Creative Leaps:

  • How does this image reveal where we are now – in our work or business? What Is the story that Is embedded In this Image about your current work or business – the characteristics, qualities and values?
  • When you’ve explored that, reframe the question: how might this image tell the future story of our work? How does the story of this Image Inform our future thinking – the characteristics, qualities and values? Where does this Image lead us?

Has this shifted how you see your current direction or next move?
I’d love to hear what surfaced for you.

If you’d like to explore reframing, curiosity, and creative thinking with your team, this is the kind of work we love at Maverick Minds – helping people see differently and create what comes next.

Let’s start a conversation.