Our Difference

Maverick Minds offers an aesthetic arts-based way of thinking about leadership, change, and creativity in business, backed by coaching and workshop qualifications and accreditations. This unique combination of skills, research, experience, and qualifications sets Maverick Minds apart from the others.

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Australia’s first certified creativity coach with the Creativity Coaching Association.
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Holds a Doctorate in Creative Industries.
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Accredited in creative coaching.
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Has created a unique approach to delivering these services – the ‘Artful Inquiry’ method.

What constitutes different?

When you delve deep into what some people’s points of difference are, you may notice there’s actually very little difference at all.

My personal point of difference

When it comes to Maverick Minds, I’m my own point of difference.

I’m Australia’s first certified creativity coach with the Creativity Coaching Association (CCA), I’m an Accredited Team Management Systems (TMS) Team Management Profiles (TMP), Linking Leadership (LLP) and Opportunities and Obstacles QO2 facilitator. I’m an accredited Senior Practitioner coach with the European Mentoring and Coaching Council (EMCC). I hold a Practice-Led Research Doctorate in Creative Industries and have created an Artful Inquiry methodology to help leaders and managers in organisations take everyday business practices and begin to apply creative thinking. And that’s just for starters…

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“I have been using Cathryn as an executive coach for many years.  The benefit and value that I get from her coaching is her creative mind-set and her ability to take a completely different perspective on issues.  She is open and curious and consistently prompts me with left-field questions that make me think differently.  Her arts-based and aesthetic approach has been structured so that we work through particular topics including leadership, creativity and stress management but is flexible enough to deal with particular issues as they arise.  I have found her highly engaging and our sessions thought-provoking and enriching “
Cameron Henry

Partner, BDO

A different methodology

My accreditations and qualifications have enabled me to create my own unique artful approach to delivering coaching and facilitated workshop services. I call this approach my ‘Artful Inquiry’ methodology.

Through Artful Inquiry, I help businesses take everyday organisational practices and begin to apply creative thinking and ways of being. Professional artistry and creative management and leadership skills are developed. Creative and curious minds are sparked, inspiration and motivation are enhanced, engagement increases, and innovation becomes possible. All of this leads to improved employee interactions and wellbeing.

To successfully navigate change, leaders and managers need to broaden their leadership approach. A thinking systems mindset and psychologically safe environment sets the scene for learning, innovation, and growth. Creativity, courage, flexibility, empathy, curiosity, and a willingness to experiment are qualities that sets leaders apart. My approach sees me working with people in co-creative ways to establish ways of working that are beneficial for everyone involved. These two-way co-creative spaces enable people to stretch their thinking and build human connection. By taking an alternative organisational development path, through exposure to artful and aesthetic provocations, a different leadership and management culture can evolve. It’s a path that has worked for Maverick Minds clients and can work for you too.

Why choose Cathryn?

Accredited in creative coaching.
Experienced in facilitating creative workshops.
Encourages new models of leadership that incorporate head, heart and moral courage, and helps create leaders with the capacity and creativity to question and imagine.
Expert at applying aesthetic sensitivity to complex situations.
Great track record with many satisfied clients.
Has a range of services that can be tailored to meet your needs.
Has a real passion for people and helping them be the best they can be.
Highly experienced in the industry.
Likes to see organisations thrive, on the inside and outside.
Believes in continuous improvement and lifelong-learning – including for herself.
Personable, approachable, and candid.
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FAQs

Who is Dr Cathryn Lloyd?

Dr Cathryn Lloyd is Australia’s first certified creativity coach with the Creativity Coaching Association.

Cathryn is also an accredited Team Management Systems (TMS) Team Management Profiles (TMP), Linking Leadership (LLP) and Opportunities-Obstacles (QO2) facilitator, and a certified Senior Practitioner team coach with the European Mentoring and Coaching Council (EMCC). She also holds a Practice-Led Research Doctorate in
Creative Industries (QUT) and developed her thesis, Artful Inquiry: an arts-based facilitation approach for individual and organisational learning and development.

She’s the author of Seriously Playful Creativity: An A to Z of Creative Action and Reflection and co-author of The Story Cookbook: practical recipes for change and Facilitating with Stories: ethics, reflective practice and philosophies. And the creator and host of Maverick Minds Podcast.

What makes Dr Cathryn Lloyd different?

Cathryn offers an aesthetic arts-based way of thinking, which is backed by several qualifications and accreditations. She’s her own point of difference, especially being Australia’s first certified creativity coach with the Creativity Coaching Association (CCA). She’s also developed an ‘Artful Inquiry‘ methodology, that helps leaders and managers in organisations take everyday business practices and begin to apply creative thinking. Professional artistry is developed. People gain confidence in expressing ideas, experimenting and taking action. The creative mind is sparked, inspiration and motivation are enhanced, engagement increases, and innovation becomes possible. All of this leads to improved employee wellbeing.

What services does Dr Cathryn Lloyd deliver?

I deliver coaching and facilitation workshop services to those who need to lead and manage people as well as change and innovation.

What exactly do I deliver?

Learn more about the coaching and workshop facilitation services I offer. And please reach out with any queries you may have.
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